You searched for: "*"

The results has been filter on Authors containing Mike Gadd.
ANA has found 3 results for you, in 123 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006
Author: Mike Gadd
October 8, 2006
×

Citation

Gadd, M. (2006a, October 08). Who will shape the future of market research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/who-will-shape-the-future-of-market-research-


Research papers

Partners in innovation

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Mike Gadd, Laurie Thompson, Rachelle Deshaies
November 28, 2004
×

Citation

Gadd, Thompson and Deshaies (2004a, November 28). Partners in innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/partners-in-innovation


Research papers

Virtual reality shopping simulation for the modern marketer

Virtual reality of some kind would seem to be a natural tool for market research. It has the potential to help the marketing decision maker in that it can allow him to model what people do rather than rely simply on what people say they will do. The...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Stephen Cohen, Mike Gadd
September 1, 1995
×

Citation

Cohen and Gadd (1995a, September 01). Virtual reality shopping simulation for the modern marketer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/virtual-reality-shopping-simulation-for-the-modern-marketer